Brindle & Co.

1. Behavioural signal auditMar 10
2. Scoring model draftApr 02
3. Pilot cohort live (200 MQLs)May 06
4. AE team validation + tuningJun 04
5. Full cutover, deprecate v1Jun 28

Pilot cohort showing 18% higher MQL-to-SQL conversion than the legacy scorer. AE team feedback has moved from 'this list is noise' to 'most of these are real'.

1. Field-mapping & data auditApr 18
2. Lead-routing migration (live in HubSpot)May 30
3. Automation rebuild · nurture sequencesJul 04
4. Cutover · deprecate MarketoAug 15

Migration surfaced the DMN case-merge fuzzy-match issue (ENT-3y7f12). Patched, not blocking. Migration still on track.

1. Partner interviews (n=12)Jun 14
2. Content audit + IA proposalJul 02
3. MVP buildJul 30
4. Launch + first partner cohortSep 30

Interviews 7/12 done. Strong pattern: partners want self-serve access to current pricing + features rather than waiting on quarterly emails. Direct tie to the Knowledge-staleness analysis.